Viacom acquires Garfield brand for Nick portfolio

Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises.

Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfieldsyndicated comic strip.

The acquisition of Garfield will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant Ninja Turtles,” “Blue’s Clues & You!” and an all-new animated “Star Trek” series.

Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties,” says Pam Kaufman, president, VNCP. “With fans around the globe that span both kids and adults, we are excited to ignite Garfield into a multigenerational consumer products juggernaut and further deliver on VNCP’s ‘Every Age, Every Aisle’ mission.”

Originated by cartoonist Jim Davis, Garfield has spawned movies, TV shows, stage shows, and various consumer merchandise. Last year, the character celebrated its 40th anniversary with a variety of licensing deals.

Source: https://www.licenseglobal.com/character/viacom-acquires-garfield-brand-nick-portfolio

6 Trends and Takeaways from Comic-Con

In addition to all the awesome swag, we left San Diego with a metaphorical loot bag chock full of insights. Lucky for you, we’re willing to share.

The key to brand longevity is a solid, devoted fanbase, and there is perhaps nowhere on Earth where fans are more visible than the annual San Diego Comic-Con International, which this year celebrated its 50th anniversary. Comic-Con presents the unique opportunity to be on the ground with the world’s uber-fans and see firsthand what brands and products they are responding to, in what has become a very crowded character and entertainment landscape. Here’s what we saw:

Snoopy Travels to the Moon

NASA (and Space Travel in General) is Having a Moment

Driven in large part by the 50th anniversary of the Apollo 11 mission to the moon, fans and brands are showing a renewed interest not just in fictional space travel but the real deal. Peanut’s NASA collab got a pop-up museum/store in a prime location just outside the convention center, and NASA itself had a booth in the hall with a VR experience. NASA also hosted a number of panels about the organization’s ongoing search for extraterrestrial life and its efforts to send humans to Mars. As the Apollo 11 mission proved 50 years ago and the anniversary is reminding us, sometimes real-life feats of human bravery and accomplishment can be just as, if not more, exhilarating and unifying than those of fiction.

The Big Ones are Still Big

Star Wars Sith TrooperThe pure variety of characters and brands on display at Comic-Con can be a bit overwhelming, but for the most part the brands that made the most noise (and stood out in the crowded hall) were the familiar, studio mainstays: Star Wars (unveiled the new Sith Trooper from the forthcoming The Rise of Skywalker), Star Trek (made a big push for the upcoming origins series Picard), Avengers (made sure fans knew that Endgame is far from the end).

Given all this, the streamers’ presence felt subdued. Netflix’s Stranger Things and Umbrella Academy had some fan-driven buzz (with UA’s Klaus in particular appearing to be a favorite).  While the traditional studios spent big on splashy booths in the hall, the streamers seemed to focus more on content teasers (Netflix’s Dark Crystal in particular had people talking.) One notable exception was Amazon, which had a massive exterior activation located about a half mile from the convention center (free to everyone, not just CC attendees) to promote three upcoming shows: The Boys, Carnival Row and The Expanse.

The heavy focus on streamer content makes sense ­– originals are now crucial for these platforms with the competitive landscape expanding and studios pulling their back catalogs in-house as they launch their own streaming services.

Villains are the New Heroes

Villains Harley Quinn Comic-ConVillains have always been essential to any good plotline, but the glory tends to go to the heroes. Not so anymore though, as villains are increasingly getting the hero treatment in the form of coveted merch, cosplay tributes and standalone content.

A few examples: WB’s Suicide Squad featuring an entire crew of supervillains including Deadshot, Harley Quinn, Captain Boomerang and Killer Croc is getting two follow-up films in the next two years; Marvel villain Loki was the inspiration behind the audience-selected winning dress at the annual Her Universe Comic Con fashion show this year; Angelina Jolie will return as Maleficent later this year; Avengers Endgame supervillain Thanos is getting major merch love in the form of toys, apparel, costumes and more.

We could go on and on, but you get the point. The complex, conflicted personas of some of the best bad guys are clearly hitting home with today’s audiences.

Star Trek Picard Museum

A Deep Storyline = Longevity

The most long-lasting brands are built within deep, intricate universes that can explored and mined for decades. Two of the best examples of this – Star Wars and Star Trek – both had great showcases this year. CBS’s Picard, which is set to premiere exclusively on the network’s All-Access streaming platform in early 2020, was featured in a special off-site museum that delved into the life of the starship captain complete with detailed descriptions and artifacts. Meanwhile, Disney had the whole show floor in a tizzy when it revealed an all-new stormtrooper, which will make its debut in the upcoming Star Wars: The Rise of Skywalker – the Sith Trooper. The true brand-building power comes from the book series, that’s what keeps brands (and fanbases) alive in the fallow years between major TV/film releases, bridging the gaps in storylines and telling the before and after that fans are hungry for.

Licensing Takes a Prominent Place at the Fandom Feast

First Comic-ConNaturally after 50 years, things were going to change a little bit, but this year those changes were somehow more evident. About 15 years ago, Comic-Con started shifting from comics to pop culture. Now Comic-Con is celebration of fandom as lifestyle and a big part of that lifestyle is the merch that helps you express and celebrate your favorite brands. Enter licensing, which has helped to vastly increase the range and diversity of the types of products now available to fans on the Comic-Con show floor and at retail.

The t-shirt towers aren’t gone, but they are no longer the only show in town, as other merchants showcase eclectic merchandise like cereal, accessories, skateboards, sneakers and more.

Comic-Con Today Family Friendly

Throw in the fact that Comic-Con has now become a family affair with parents and children attending together, and you’ve got a bigger, more diverse fanbase than ever before eager for product to support their passion. This show featured more exclusive products than ever before and fans ate it up. We had reports from the the Borderlands and Star Trek exhibits that they sold every single piece of merch they brought to the show.

Where are the POD Players?

Given the fan-driven nature of Comic-Con, the major print-on-demand players should feel right at home on the show floor and yet they are nowhere to be found. We hear rumors that that is likely to change in future years, and that’s great news, because the fact is, the true essence of Comic-Con is kept alive by the artists. POD platforms have the opportunity to provide some structure and legitimacy in this space, to bring Comic-Con to the masses in a way, long after the convention center doors have closed.

Source: https://licensinginternational.org/news/6-takeaways-from-comic-con/

Comic Con: CBS debuts “Star Trek”, “Charmed” and “Carpool Karaoke” gear

CBS Consumer Products has announced dozens of licensees that will be showcasing its new and exclusive products at Comic-Con 2019.

Fans of “Star Trek,” “Charmed” and “Carpool Karaoke” will be able to catch a glimpse of the newest branded merchandise available on the show floor. New partners and exclusive products available on-site at Comic-Con include:

  • Chronicle Collectibles (“Star Trek” collectibles);
  • Cinequest (“Charmed” pins and collectibles);
  • Diamond Select Toys (“Star Trek” toys);
  • Eaglemoss Hero Collector (“Star Trek” collectible ship models);
  • Entertainment Earth (Happy Days lunchboxes);
  • Factory Entertainment (“Star Trek” miniatures);
  • Hallmark (“Star Trek” ornaments);
  • Hero Within (“Star Trek” t-shirts);
  • Icon Heroes (“Star Trek” letter opener);
  • IDW Publishing (“Star Trek” Comics);
  • Insight Editions (“Star Trek” Collectibles);
  • QMx (“Star Trek” collectibles);
  • Rubies (“Star Trek” costumes);
  • Running Press (“Star Trek” collectibles);
  • The Singing Machine (“Carpool Karaoke” games) and
  • ThinkGeek (Classic “Star Trek” collectibles).

CBS Consumer Products will collaborate with partners for a variety of licensed product activations at Comic-Con including:

IDW Publishing

  • A panel discussion, “Star Trek Year Five Writer’s Room,” with “Star Trek” comic writers Jackson Lanzing, Collin Kelly, Brandon Easton, Jody Houser, and Jim McCann.
  • An in-booth signing by Star Trek: Year Five writers Brandon Easton, Jim McCann, Jody Houser, Jackson Lanzing, Collin Kelly and cover artist J.J. Lendl.
  • An in-booth signing by J.K. Woodward, Mike Johnson and Scott Tipton.

ReedPOP

  • A pop-up shop at the Jean-Luc Picard: The First Duty exhibit featuring exclusive Star Trek: Picard merchandise and items from the series.

Simon & Schuster

  • A book signing with Mike McMahan for his book, Star Trek: The Next Generation–Warped.
  • A Twitter flash giveaway of Star Trek: Discovery: The Enterprise War along with Star Trek swag.

To stay up to date on the latest news from the event, check out our continuing coverage from the show floor.

Source: https://www.licenseglobal.com/live-events/comic-con-cbs-debuts-star-trek-charmed-and-carpool-karaoke-gear

Licensing Expo 2019

Industry set to return to Las Vegas’ Mandalay Bay Convention Center from June 4-6.

This year sees Licensing Expo make the move back to a June time slot – with the show itself taking place from June 4-6 at the Mandalay Bay Convention Center.

As in previous years, Licensing Week activity will be taking place around the main show, offering additional educational and networking events. Simply click on this link to view the current schedule.

Meanwhile, the LIMA International Licensing Awards will take place after the first day of the show (Tuesday June 4), while the Global Licensing Group Party has switched to day two (Wednesday June 5) and will be held at the HyperX Esports Arena at the Luxor.

For full details on Licensing Expo – and to register to attend – simply click on this link.

Source: https://www.licensingsource.net/events/licensing-expo-2019/