Universal breathes life into Dragon program

Universal Brand Development has announced a multi-category licensing and merchandising program for DreamWorks Animation’s How to Train Your Dragon: The Hidden World.

The program includes:

  • Master toy partner Spin Master with new toys inspired by the film, including glow-in-the-dark, dragon-glow effects and colour-changing technology and more

The Spin Master Toy range is now here by Black White Orange Brands Pvt. Ltd & distributed in India by Winmagic Toys. The toys ranging from Rs. 299 to Rs.6999/- is available in leading toy stores like Hamleys, Toys R Us, Landmark and Shoppers Stop amongst others across India

  • Playmobile, a partner since 2017, has developed a line with key story arcs from across the DreamWorks Dragonsfranchise and film
  • Funko has released a line featuring Toothless and Light Fury worldwides

Closer to home, Shree Ambica Plastomac will be launching the Back To School range with lunch boxes, sippers and pencil boxes, PAN India

A new mobile game, dubbed “DreamWorks Dragons: Titan Uprising,” will launch next year in Google Play and App Store. The game, developed by Ludia, invites players to a Dragon-inspired match-3-puzzle-role-playing game. Fans can visit Dragonstitanuprising.com to preregister for tokens.

Outright Games will release a new console game, “DreamWorks Dragons Dawn of New Riders,” which introduces new characters into and a new storyline within the DreamWorks Dragons universe. The game will be available in early 2019 on PlayStation4, Xbox One and Nintendo Switch.

Universal Pictures International India has recently released “How to Train Your Dragon – The Hidden World” across theatres and has had a massive opening of approx. $55.5 million, globally. They also handled the ATL promotion campaigns prior to the release.

Black White Orange Brands Pvt Ltd, while being the official brand licensing partner for India, will also be a part of marketing and on – ground promotions and campaigns.

DreamWorks Animation’s How to Train Your Dragon: The Hidden World released on March 21 in India.

Punchbowl, Universal team for digital invitation line

Punchbowl and Universal are joining forces for a line of e-invitations based on popular brands such as Despicable MeJurassic World and Trolls.

More than 20 new invitation designs have been created as part of the partnership. Each invitation has the look of a paper invitation but is deliverable via text or email. The new offerings are available now via the “Punchbowl” app.

source: https://www.licenseglobal.com/entertainment/punchbowl-universal-team-digital-invitation-line