The curated stylebox, available via Walmart.com, will feature clothing and accessories from 120 kids’ brands including BCBG, Butter Super Soft, C&C California and Puma. Each apparel pack will include four-to-five garments ranging from sweaters, denim, dresses or t-shirts. Packaging items into a single recurring box will save parents around 50 percent off the suggested retail price of the items.
The new subscription service provides a new revenue stream for the traditional big box retailer. Walmart has worked to establish its e-commerce and fashion offerings in recent years.
“Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion,” says Denise Incandela, head of fashion, Walmart U.S. eCommerce. “Our partnership with KidBox enables us to round out our offering with additional national and premium kids’ brands.”
Earlier this year, Walmart partnered with Fanatics specialty e-commerce shop for sports’ fan gear. The deal included merchandise for the NFL, NBA, MLB, MLS and NASCAR.