Walmart, KidBox to deliver fashion on subscription service

Walmart has partnered with KidBox for a children’s apparel subscription service.

The curated stylebox, available via, will feature clothing and accessories from 120 kids’ brands including BCBG, Butter Super Soft, C&C California and Puma. Each apparel pack will include four-to-five garments ranging from sweaters, denim, dresses or t-shirts. Packaging items into a single recurring box will save parents around 50 percent off the suggested retail price of the items.

The new subscription service provides a new revenue stream for the traditional big box retailer. Walmart has worked to establish its e-commerce and fashion offerings in recent years.

“Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish as a destination for fashion,” says Denise Incandela, head of fashion, Walmart U.S. eCommerce. “Our partnership with KidBox enables us to round out our offering with additional national and premium kids’ brands.”

Earlier this year, Walmart partnered with Fanatics specialty e-commerce shop for sports’ fan gear. The deal included merchandise for the NFL, NBA, MLB, MLS and NASCAR.


Buzzfeed, Macy’s launch new homeware line

Goodful, Buzzfeed’s health-and-wellness-centered media brand, is partnering with Macy’s to release a range of homeware goods, according to Adweek.

The line of 100 products for the home will be available on Oct. 24 across 400 Macy’s stores and on the department store’s website. The news comes on the heels of BuzzFeed’s partnership earlier this year between its brand Tasty and Walmart.

“We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer,” Ben Kaufman, head of commerce, BuzzFeed, tells Adweek. “This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have launched it.”

Partners include Epoca (for houseware items), Cuisinart (for home electronics), Welspun (for bedding) and Aerogarden (for an in-home gardening system), reports Adweek. To support the product range, a dedicated Goodful website will debut on Oct. 24 that will feature some products and new photography, typography and content.

Select Macy’s stores will offer an in-store experience where a photo wall will be featured in the Goodful area for shopper to post onto their social media channels. An experiential event with giveaways at Macy’s Herald Square in New York is also being planned.

Last week, BuzzFeed announced the opening of an experimental store in New York City.