Designer Ralph Lauren has joined forces with Warner Bros. Consumer Products to launch an apparel collection inspired by ‘90s sitcom “Friends.”
The wear-to-work collection is based on the series’ character Rachel Green, who was played by actor Jennifer Aniston. In the show, Rachel worked at a fictionalized version of the fashion label from seasons five through 10. Ralph Lauren, the designer behind the brand, even cameoed in an episode of the show in 1999.
Ralph Lauren’s ‘90s-styled capsule includes professional pieces such as blazers, wool pants, turtleneck sweaters and pleated miniskirts. The collection will be sold online and at “Friends”-themed Bloomingdale’s in-store pop-ups starting this month. In a unique bit of brand synergy, the Rachel character also worked at Bloomingdale’s in earlier seasons of the show.
Both the pop-ups and apparel come out during the 25th anniversary of “Friends.” The NBC show was previously licensed to companies such as Coffee Bean and Tea Leaf and LEGO as part of the celebration.
Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, preschool, vehicles, games and novelty toy categories.
The agreement grows Mattel’s existing DC Universe franchises with new content for the “DC Super Hero Girls” property. Mattel has worked closely with DC as a partner for more than 15 years.
“DC is home to some of the world’s greatest super heroes, and extending our partnership will ensure we’re able to support the growth of this iconic brand and bring it to even more audiences,” says Janet Hsu, chief franchise management officer, Mattel. “Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we’re thrilled to support Warner Bros. long-term franchise plans.”