“Time’s up for the Hamster Wheel workplace” – Lesley Jane Seymour

Last evening’s ScreenSide chat featured Lesley Jane Seymour and Maura J. Regan. Lesley is a veteran of the publishing business and an accomplished leader having run magazines like Marie Claire and More. She consults with industry leaders from various verticals including banking, fashion, beauty, publishing and businesses who want to speak directly to the consumer through events, advertising and digital products.

She also founded the CoveyClub.com an online-offline organisation for life long learners who are re-inventing themselves and grow their businesses. Lesley spoke freely about her early years in the publishing business where she had to deal with dual bosses who were not on the same page. In such situations her advice is to approach personnel and have a free and frank discussion with them instead of being coy and sweeping stuff under the carpet. She advised leaders in organisations to protect and fight for their teams. Thats the least they could do for all the hours they put in. Being a working mum herself, Lesley understood first hand how difficult it is for working women to manage home and work. She felt post the pandemic it’s unlikely that the workplace will be the same again. Employers might want to consider offering their employees a more flexible routine which could actually lead to improved productivity. On asking her about her One Big prediction for the post Covid Workplace, she said people from all departments and silos would need to come together and re-define the “hamster wheel” type scenario, because that is surely passe. Lesley and her team are keen to convene a think tank around the same. Stay tuned to Licensing International for more. To view the full webinar head to the webinars section of licensing international.org

Highlights of Rajiv Chilaka’s conversation with Jiggy George

Our inaugural webinar for 2020 featuring the Founder & CEO of Green Gold Animation Mr. Rajiv Chilaka was a hit on all fronts. Despite it be being a late Friday evening slot (6PM) India time, we managed a full house (think a large sized Starbucks Café cramped with over 100 enthusiastic students of licensing), the conversation between Rajiv & Jiggy was top calibre warranting a slot on the Ted Talks podcast channel. If you want to re-experience the session in its entirety. You will have to head over to licensinginternational.org/webinar – don’t forget to sign in using your member credentials though.

Here are some gems that flowed through the evening from the super modest, yet mighty ambitious Rajiv.

On how Bheem came into his life….

“When I was small, I was a poor eater, my parents used to say, You have to eat like BHEEM!”

On Chhota Bheem’s positioning thought process….

“In BHEEM we wanted to connect everything Indian kids should be proud off”

A marketing gimmick which worked….

“We made some Chhota Bheem merchandise – took it to a Makar Sankranti fair, put a TV there & sold out in 6 hours!”

During the Days of Exponential growth….

“Our warehouse space went from 200 sqft to 2000 sq ft to 20,000 sqft in 1 year!”

“From 1 product to 30 products”

On how business can be Human….

“So many times I went to a child who was crying and gave him Bheem merchandise”

Best advice for budding entrepreneurs…

“I would advise IP creators to focus on creating IP”

Whether OTT is going to eat into TV’s share?

“Mighty Little Bheem can go from TV to OTT and vice versa. It’s a WIN WIN scenario.”

How Netflix happened…

“In 2012 our goal was to be on Netflix, but it didn’t happen till 2014.”

Future ambitions….

“We want to Open a theme park”

“We want to have a global animated feature produced by a Hollywood studio and to do 1 billion $ at the box office.”

Advice for budding entrepreneurs…

“Know your strengths and stick to them.”

Here’s some feedback we received via WhatsApp

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If you were a part of the audience and would like to share your feedback too, we would love to hear from you OR if would like to connect with us and be a part of the next webinar – pls send an email to india@licensing.org or visit our LinkedIn page.