Are you in or even thinking of getting involved
in the $271.1B Licensing Industry?
This is the must-have book for you!
From the authors of the acclaimed Basics of Licensing series, the new The Business of Licensing is the definitive book on the subject of licensing. The Business of Licensing provides valuable insights to help readers at all levels of experience achieve success – and minimize the risk of costly mistakes.
Throughout its 550 pages. The book provides a comprehensive overview of:
- Licensing categories and the licensing process
- A history of the industry identifying properties, unique products and key players
- Point-by-point analysis of licensing agreements
- Guidelines for protecting, administering, promoting and buying or selling licensed products;
- Review of the key licensing markets throughout the world on a country by country basis
As an added BONUS, The Business of Licensing includes a wide collection of practical sample forms and contracts used in actual practice with a link to download the electronic versions thereof.
The Business of Licensing is written and complied by LIMA Hall of Fame members, Greg Battersby and Danny Simon. The book is endorsed by LIMA, the global trade association for the industry and a percentage of all book sales will be donated to the LIMA Foundation.
LIMA’s past president, Charles Riotto, said the following about the book:
Finally, a straight-forward roadmap addressing all the critical stages and considerations involved with executing a successful licensing program. The book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.
The price for each book is $39.95, with a special discounted rate of $34.95 for current LIMA Members. Copies are available online at www.thebusinessoflicensing.com or soon on Amazon.