Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!

Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle

Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar unveiled the PROWL collection in Mumbai. The event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.

Jiggy George, MD, Mojostar & Tiger Shroff
Jiggy George, MD, Mojostar & Tiger Shroff

The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.

Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”

Tiger Shroff & Jiggy George interacting with Media at the launch
Tiger Shroff & Jiggy George interacting with Media at the launch

Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”

Prowl microsite on Amazon.in
Prowl microsite on Amazon.in

Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity-endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”

The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.

We were a bit disappointed to not see Tiger perform the Prowl anthem LIVE. the video has gone viral on Youtube.com with over 25 million views. However, we were treated to a fabulous montage of Tiger’s fans from all over the country taking the #Prowl challenge.