TOMS feels the force with STAR WARS line

Environmentally-friendly shoe line TOMS has announced plans to launch a Star Wars-themed collection ahead of the upcoming film premiere of Star Wars: The Rise of Skywalker, due out in December, reportsWWD.

The line will include slip-ons and sneakers that are inspired by the original Star Wars trilogy. Each of the three pairs in the collection will consist of artwork sketches from the first three films. TOMS plans to launch the line in July with items priced from $34.95 to $94.95.

“The Star Wars and TOMS partnership ignites a truly unique and iconic collection founded on originality,” says Nate Photavath, men’s senior footwear designer, TOMS. “When designing the collection, we focused on details and authenticity by using original artwork from the original trilogy, but we also added a TOMS twist by adding interesting design elements that Star Wars fans will notice throughout the collection.”

TOMS’ new Star Wears footwear is not the first time the brand has collaborated with pop culture icons. Earlier this year, the company launched a 17-piece “Sesame Street” collection of shoes for women, kids and toddlers.