The second annual China Licensing Awards took place on the show floor at Licensing Expo China in Shanghai on July 25, with Brand of the Year going to The Coca-Cola Company and Best Licensee of the Year going to Miniso for Pink Panther.
China Property of the Year
Wu Huang Wan Shui – An Universe (Beijing) culture Co., Ltd.
Licensed Promotion of the Year
Wu Huang Wan Shui & innisfree – innisfree
Corporate Brand / Fashion / Lifestyle Program of the Year
Coca-Cola – The Coca-Cola Company
Location-Based or Experiential Initiative of the Year
Wuhuang-COFCO Joy-City-Theme Exhibition – Wu Huang Wan Shui
Best Licensee of the Year
MINISO – Pink Panther
Film / Television / Media Program of the Year
Wolf Warriors Ⅱ – Beijing Culture
Best Retailer of the Year
Watson – B.Duck
JD.COM – Super Wings
Gaming Property of the Year
Anipop Club – Beijing Happy Elements Culture Development Co., Ltd
Museum/Gallery/Art Property of the Year
National Museum of China Lifestyle – National Museum of China
Licensed Product of the Year – Soft Line
Idol Producer × Skechers Training Clothing – SKECHERS TRADE (SHANGHAI)CO., LTD.
π X Transformers: Wings – Xiamen Xtep Investment Co., Ltd.
The Simpsons Apparel – Her-Chain Clothing (ShangHai) Company Limited.
Licensed Product of the Year – Hard Line
Doraemon Meitu mobile phone – Xiamen Meitu Mobile Technology Co., Ltd
Thomas & Friends Story-Telling Machine – qicheng
“Oral B x Star Wars” toothbrush – Oral B
Young Property of the Year
Peppa Pig – Entertainment One UK Limited
PAW Patrol – Nickelodeon
The British Museum – The British Museum.