You Need Character Co., Ltd (CEO Minsu Song), character creation and animation company has announced that its wholly-developed character, ‘Cricket Pang,’ is entering the Indian market as the first Korean character company.
On January 11th, 2019, You Need Character Co., Ltd signed a representation agreement with ‘License India Advisory Private Limited (Director Gaurav Marya)’, India’s largest brand marketing and character business company, for ‘Cricket Pang’ to penetrate in the Indian market.
With this agreement, License India represents ‘Cricket Pang’ in India, which is currently being developed as TV animation series. It plans to launch ‘Cricket Pang’ in India and increase its awareness by various means such as broadcasting on India’s major television networks, character merchandising licensing and character brand marketing.
This agreement is the outcome of ‘India Licensing Expo 2018’ which was held in Mumbai, India, from August 23rd until 24th, 2018. As the first Korean company, You Need Character Co., Ltd, participated in the event where its ‘Cricket Pang’, wholly planned and developed specifically for Indian market, received a great attention from local buyers. After continuous discussions, this partnership agreement has been signed with ‘License India,’ India’s largest brand marketing and character business company.
You Need Character Co., Ltd was established in 2017 by Minsu Song who has diverse experiences in character and content businesses as he had worked in South Korea’s major animation company, Iconix Entertainment Co., which produced phenomenally successful animation series, “Pororo the Little Penguin”, and also he had worked in South Korea’s largest theme park, “Everland.” It is a start-up character creation and animation company located at Pangyo Gyeonggi Culture Creation Hub and it is expanding its global business with its own character IPs such as Rose Ping, Tomarmon and Cricket Pang.
“Cricket Pang is being developed as animation based on India’s most popular sport, cricket. We expect a big success as a content that will be easy and educational for Indian children and I’m very delighted to sign this partnership agreement and looking forward to our future,” said Gaurav Marya, Director of License India Advisory Private Limited. He also added, “We plan to successfully launch Cricket Pang in India via our various networks while utilizing our marketing capacity to the fullest, and we will develop it as a successful character brand with our outstanding partner agencies.”
In addition, Minsu Song, CEO of You Need Character Co., Ltd, said, “We are producing animation ‘Cricket Pang’ based on India’s most popular sport, cricket, as we saw the expandability of Indian market since it has a population of about 1.3 billion people and will even surpass that of China by 2023. I’m really thrilled to have a partnership with License India to develop ‘Cricket Pang’ even further in Indian market and we will expand our global business aggressively by broadcasting TV animation series in early next year.”
Currently, ‘Cricket Pang’ is being developed as TV animation series and its global business will expand with broadcasting on Indian TV channels in early 2020 and in other cricket playing countries such as UK and Australia.
<Outline of You Need Character>
You Need Character Co., Ltd is a character creation and animation company which was established in 2017 by Minsu Song who previously worked in South Korea’s major animation company, Iconix Entertainment Co. which produced phenomenally successful animation series, “Pororo the Little Penguin.” The company is a global character business by developing character brands and animation based on various concepts.